Afrobeats star Tiwa Savage signs global deal with Universal

In AFROBEATS, News by admin_dnc


One of the world’s leading music groups, Universal Music Group (UMG) has signed an exclusive recording agreement with award-winning Nigerian singer, Tiwa Savage.

Savage, under the agreement, will make music with UMG and have access to their infrastructure and distribution tools. Her future music will be released to a wider international audience through UMG’s operations in 60 countries across the globe.

The singer, one of Africa’s biggest music stars, is the only woman to have won the MTV Europe Music Awards in the best African act category.

Born in Lagos, Nigeria, Savage previously performed as a backup singer for artists such as Mary J. Blige and the late singer George Michael. She later attended Boston’s renowned Berklee College of Music on scholarship.

The African revolution

 Savage says taking her music to a worldwide audience can only mean one thing: a revolution going on in African music.

“It’s very exciting. The support and the love is overwhelming. It’s an exciting time and I’m very humbled and very excited that they are backing my brand”, said the Nigerian recording artist.

 Even though international audiences may not understand some of the language, she says “they can feel the soul in the music” and the themes of her songs are universal.

“When I was performing to see tears in their eyes and to have them singing all of my songs word for word was, I mean, I said it on stage, I was like, ‘This is really really emotional. This is crazy’. Like, it was so beautiful and I felt connected to every single person”, Tiwa Savage revealed after signing the deal.