K-pop quartet Blackpink had the best-ever music video YouTube Premiere event ever on the streaming platform for their recently released “Kill This Love” video.
According to Google, YouTube’s parent company, a YouTube Premiere is “a feature that lets you and your viewers watch and experience a new video together, much like a movie or TV show premiere. Premiering your video allows you to schedule a video upload and to create buzz around the video with a shareable watch page”. The function was launched last year.
“We can confirm Blackpink’s music video for “Kill This Love” set an all time record for the biggest YouTube Premiere with over 979,000 peak concurrents”, a YouTube representative tells Billboard, referring to the amount of viewers tuned into the release of the video.
“Kill This Love” took two days and 14 hours to hit the milestone – beating the record held by Psy’s Gentleman. YouTube said Kill This Love earned 56.7 million views in its first 24 hours. That meant it also broke the record for the highest first-day YouTube views, ahead of Ariana Grande’s Thank U, Next.
Formed in 2016, Blackpink– with members Jisoo, Jennie, Rosé and Lisa – released their debut album Square Onein August of that year. The album gave them their first number one single in their homeland with the track Whistle.
They became the highest-charting female K-pop act in US chart history and their 2018 single Ddu-Du Ddu-Du is the most-viewed music video by a K-pop group on YouTube.